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    4 benefits of using gingival inflammation code D4346

    Using this code can enhance your patient care as well as boost your practice's bottom line.


    Bottom line

    3. Boost the bottom line of the practice

    Getting patients to come in for routine hygiene care is the most common business strategy used by dentists to attract and keep patients. Data shows us every day that loyalty connections don't hold the same sway as they once did.

    Dental patients are consumers. Being due for a hygiene appointment no longer motivates the majority of consumers to make and keep these appointments. Savvy consumers need specific reasons to return.

    More from the author: 5 things your dental practice needs to know right now about Medicare

    We need to make sure our patients know the difference between preventive procedures intended to reduce the likelihood of disease and the care for gingivitis, a diseased state requiring treatment.

    Treating gingivitis disease may help prevent or at least reduce the risks of death from oral cancers, pre-term births, stroke and heart attacks, diabetes and Alzheimer’s disease, to name just a few. This provides tangible reasons to return.

    D4346 provides a way to consistently communicate the importance of treatment of early disease and oral-systemic connections. It gives our savvy consumer patients reasons to return to the practice, which will help boost the practice’s bottom line.


    Patti DiGangi, RDH, BS
    Patti DiGangi, RDH, BS is a certified Health Information Technology trainer through the Office of the National Coordinator for ...


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