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    6 signs marketing your dental practice could be a waste of your time

    The key practice management areas to focus on before spending those hard-earned marketing dollars.

    Nobody likes to waste time and money—yet that could be exactly what you’re doing if you are marketing your dental practice without first having the correct internal systems in place.

    That’s why it’s imperative for every dentist to be intimately familiar with the type of internal marketing and practice management challenges that even the best external marketing strategies can’t overcome.

    Empty waiting room

    Trendfng article: 4 secrets for successful online marketing

    Marketing is so much more than simply placing an ad in a local newspaper or having a great practice website. Dental practice marketing is a process, and its results truly reflect the sum of the entire patient experience – starting from the moment a patient first learns of the practice and extending well beyond the initial appointment.

    In short, the practice’s processes need to be shored up, otherwise marketing efforts can easily be undermined and their results quickly undone. Here are six common scenarios where external marketing could be a waste of time, money and effort because of missing links elsewhere in the practice.

    Continue to the next page to see the scenarios.

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    Naomi Cooper
    Naomi Cooper is President of Minoa Marketing and CEO and CEO and co-founder of Doctor Distillery. Naomi is a respected dental marketing ...

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