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    6 signs marketing your dental practice could be a waste of your time

    The key practice management areas to focus on before spending those hard-earned marketing dollars.

     

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    1. Lack of practice indentity

    Dentists who have failed to invest in branding, or who haven’t updated the practice’s graphics in decades (ahem, all tooth iconography included!) leave themselves vulnerable.

    Remember, a brand is more than just a logo, font and color scheme; it is the visual indentity that distinguishes one practice from the rest, and without a modern, professionally executed branding effort, your practice is likely to be lumped in with all the rest – rather than remembered – by prospective patients.

    Trending article: 3 ways to set social media goals that work for your practice

    Milton Glaser, one of the most celebrated graphic designers in the U.S., is quoted as saying, “There are three responses to a piece of design – yes, no and WOW!”

    Whether it’s your commitment to extensive continuing education, your use of the latest technology or your dental team’s high level of patient care, you know that all of your patients – new and existing alike – are going to have a “wow” experience in your practice.

    But those patients who have never met you before or visited your practice in the past need a reason to believe that they are going to have that “wow” experience with you; your branding and practice identity are your opportunity to communicate this promise non-verbally – even subliminally, one might say.

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    Naomi Cooper
    Naomi Cooper is President of Minoa Marketing and CEO and CEO and co-founder of Doctor Distillery. Naomi is a respected dental marketing ...

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