Use real pictures

By real pictures, we mean those that aren’t stock photos. Stock images are just too fake, and that fakeness sticks out like a sore thumb in a dental practice website. Instead of using pictures of models with unbelievably perfect pearly-whites, post before-and-after dental treatment images of your patients (with their permission, of course). Potential patients will also appreciate pictures of your staff, your dental practice and state-of-the-art equipment more.

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