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    The biggest mistake dentists make: Keeping staff members who are poor performers

    Dr. Roger Levin says now is the time to deal with the poor performers in your practice. Here's how.

    Based on his extensive experience with dentists over the past 30 years, Dr. Roger P. Levin has authored a new book entitled The 31 Biggest Mistakes Dentists Make. His premise is simple. As he says in the introduction, “We can learn from our mistakes. But isn’t it better to learn from other people’s mistakes?”

    Following is an excerpt from the book.

    Mistake #18: Keeping staff members who are poor performers

    Most people don’t like confrontation and will do almost anything to avoid it. Unfortunately, as practice owners, dentists must address poor staff performance. If they choose to ignore it, the problem doesn’t go away. In fact, it worsens.

    Do you want to spend your career tolerating poor performance? Of course not. If you did that, you’d end up hating what you do and creating a high-stress, low-profit (or no-profit) practice that would cost you millions of dollars in lost production and profit over 20 or more years.

    Another big mistake: Relying on your accountant for your vision

    I should explain at this point that Levin Group’s consulting philosophy is to help every team member in our client practices succeed. However, there’s a very small minority of team members who don’t want to succeed.

    Read more, including how to deal with this situation, on page 2...

    Dr. Roger P. Levin
    Dr. Roger P. Levin is a third-generation general dentist and the chairman and chief executive officer of Levin Group, Inc., the largest ...

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