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    The biggest mistakes dentists make: Not setting goals

    The following is an excerpt from Dr. Roger P. Levin's upcoming book "The 31 Biggest Mistakes Dentists Make."

    Based on his extensive experience with dentists over the past 30 years, Dr. Roger P. Levin has authored a new book entitled The 31 Biggest Mistakes Dentists Make. His premise is simple. As he says in the introduction, “We can learn from our mistakes. But isn’t it better to learn from other people’s mistakes?”

    Following is an excerpt from the forthcoming book.

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    Mistake #11: Not Setting Goals

    Goal setting is probably the single most powerful activity dentists can engage in to reach greater success. In an era when the majority of dental practices have experienced production declines, goal setting can make the difference between growth and decline.

    Most dentists don’t have specific goals. They simply go to work hoping for a great day with few problems, and they expect the practice to expand a certain amount each year. Unfortunately, automatic success no longer happens.

    I remember one dentist whose practice had declined 17 percent during the recent economic downturn. He was also facing the possibility of decreased insurance reimbursements and two new competitors opening in his area. While his practice ultimately increased production through consulting, it was the goal setting that first catapulted this dentist into action. He was depressed and didn’t know where to start until we suggested that he set 10 goals.

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    Continue reading on Page 2 ...

    Dr. Roger P. Levin
    Dr. Roger P. Levin is a third-generation general dentist and the chairman and chief executive officer of Levin Group, Inc., the largest ...

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