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    The cutting-edge new patient strategy that 99.9% of dentists are missing

    Are you ready to scale production and get more of those high-value patients that all dentists love?

     

     

    Are you ready to scale production and get more of those high-value patients that all dentists love? Then it’s time to learn about a cutting-edge new patient strategy that no other dentists are taking advantage of…yet. I’m talking about retargeting ads.

    Simply put, retargeting ads are one of the most potent ways to build relationships with those ideal patients who are already interested in your services. 

    We already know that the majority of people use Google and social media to make decisions about what local dental practice to choose. This is especially true of younger generations who are accustomed to having a world of information at their fingertips. (And these younger generations are the ones who are going to become lifetime patients—along with their families—for years to come.) Retargeting ads are one of the most effective ways to make sure these potential patients find your dental practice when searching online. 

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    What are retargeting ads?

    The primary difference between a regular display ad and a retargeting ad is that a retargeting ad targets those specific users who have previously visited your website. A retargeting ad only shows up to those people who have already had an interaction with your dental practice—those potential patients who have expressed an explicit interest in the services your practice offers. So after a person lands on your website, they might see ads for your dental practice on Facebook, Google or YouTube.

    Retargeting ads are especially powerful because most high-value patients (like implant and cosmetic cases) are not ready to make a purchase the first time they land on your dental website. In fact, most aren’t even ready the second or third time! On average, it actually takes potential patients seven to twelve interactions with your dental practice before they are prepared to make a purchase. Retargeting ads help you to show up and stay on these patients’ minds, effectively nurturing relationships until they are ready to convert into high-value cases.

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    How do retargeting ads work?

    To set up a retargeting ad, you or your dental marketer must put a unique tracking pixel (sort of like an invisible tag) on your website or a single landing page. This pixel creates a “list” of people who have visited your dental website. Anyone on this list will then see your retargeting ads on other online mediums, including but not limited to Google, Twitter, Facebook and YouTube. 

    Continue to page two for more...

     

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