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    How to ensure your current dental patients are generating referrals

    Your current patients are they key to generating new patients.

    Are your current patients talking about you?

    Believe it or not, but many times you don’t even need much—just a good patient referral system. This, coupled with quality work and great customer service and bam: You have yourself a pipeline that will produce quality patients.

    So how can you start getting your current patients to refer more of their friends, family and co-workers?

    Trending article: 3 myths about getting referrals for your dental practice

    Assess the types of patients you already have

    Take a look at who they are and their backgrounds. Look at the patients coming in this week and note who is friendly, if they have the type of insurance you would like to see more of, or if they are the type of patient you would like your practice to have more of.

    Once you’ve done that, make these patients the main priority from whom you you will get referrals.

    When your patient comes in for their appointment, seat them five minutes early in the operatory chair; early enough for them to pull out their phone and start using it. Then have the dental assistants or whoever is prepping the room and putting the bib on the patient say, “Hey have you checked in on Facebook or Yelp?” A lot of times these patients say, “oh no I didn’t know you had a Facebook or Yelp.” Ask them to check in, then and there.

    This allows the patient’s friends, families and co-workers who are following their social media accounts see that the patient is at the dentist and may remind them that they need to go to the dentist or need some work done. Many dental practices receive a lot of new patients this way, so make sure this is happening!

    Related video: How to grow your practice with patient referrals

    Make sure you have social media icons around the operatories and waiting room as well, so when the patient is sitting down they are also reminded to follow you on other social media platforms such as your Instagram or Twitter. (If by now you haven’t guessed it, social media platforms are great ways to generate interest in new patients; just create tactical and strategic campaigns and use the platforms that work best for your audience.)

    Continue to page two for more ways to garner patient referrals... 

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