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    How to succeed with millennial associates

    Those who have a good understanding of millennials will find greater success within their practices.

    From Nov. 2-4 at the JW Marriott Houston Downtown, we will be holding our Associate Summit, a two-and-half-day conference on the various aspects of recruiting and retaining associates.

    We produce and deliver this summit because we fully understand that associates and associateships are very difficult and exceedingly challenging. By presenting speakers and panelists who have deep expertise and experience in the area of associateships, attendees get direct knowledge and wisdom of this difficult and many times uncertain domain of associates and associateships.

    More from the author: Why wisdom is critical to dentist CEO success

    Like it or not, your company’s future performance, negotiable value and operational value are becoming more and more determined by millennials.

    The deeper understanding you have of millennials, the better your leadership, management and structures for working with them. The more you understand them, the better your communication and relationships will be with them. The better your communication and relationships are with millennials, the greater their levels of commitment and responsibilities will develop.

    Whether you are attending the Associate Summit or not, I strongly recommend you watch the video below. It will open your eyes to the things you need to do now and in the future to have millennials in your organization be successful. If you are attending, this video is tremendous preparation for the engagement.

    I know you didn’t ask for this situation with millennials, but you have to deal with them as you move into your future. This a fact; there is no way around it.

    Dr. Marc Cooper
    Dr. Cooper's professional career includes private periodontist, academician, researcher, teacher, practice management consultant, ...

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