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    The keys to practice growth

    One owner reflects on how dentistry is changing and how other owners can grow their practices in the midst of it.

     

    What kind of new patient flow are you getting in your office and what are the main sources of new patients for you?

    Wake Dental Care is in a relatively competitive market, but it is a rapidly growing area and will be for many years to come. We average about 40-50 new patients per month right now and our primary source is the internet and our website. We've found that new patient referrals by word of mouth and from having outstanding online reviews is also a huge advantage. We would like to see between 60-80 new patients per month and we plan to expand our office in the next year or two if we can reach this target goal.

    If you had to start a practice tomorrow and could only use one marketing strategy to grow it, what would that be, who would you use and how would you implement it?

    Have a great website with good SEO help. Being found at the top of the list with a relevant search is of the utmost importance. It takes time and effort on a regular basis, and it's pricey, but I feel the ROI has been worth it so far.

    Related article: Which is better: SEO or PPC?

    What advice would you give a dentist, as far as marketing goes, who is just starting out in dental practice ownership?

    If I were to start a practice from scratch with little to no excess money for marketing, I would want to have a good website at a minimum and I would work very hard to build my online reviews by asking patients. People searching for a dental practice will generally trust these reviews, so gaining your patient's trust and obtaining reviews that reflect that trust are of the utmost importance. 

    Adam Smith
    Adam Smith got his start in the dental industry working for a company called Dental Intel. He was their first data analyst and worked ...

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