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    Making the most of your dental website

    Building a pretty website isn't enough — you've also got to use branding.


    The role of SEO

    SEO, or Search Engine Optimization, is the key to getting organic traffic from search engines. When someone types a search phrase into Google or another search engine, he or she will receive a list of web pages that provide relevant information.

    Related article: 5 ways to reactivate inactive patients

    At one time, companies could get away with “keyword stuffing,” or just loading up articles with common keyword phrases, to boost their search rankings. Today, though, there are highly sophisticated algorithms that help to ensure that only credible, high-authority websites with well-written, useful content make it to the top of the list.

    SEO is a critical component of an overall dental marketing plan, and it’s also quite complicated, so I recommend that you work with a professional such as Dentalfone rather than attempting to figure out SEO on your own.

    The importance of mobile optimization

    Optimizing your website for mobile usage is absolutely essential today. Mobile technology allows your patients to share their selfies in the moment, rather than trying to remember to share them when they get home. Your mobile-friendly website can let patients look up important aftercare instructions following a procedure. Your mobile website can also allow prospective patients to get an overview of your practice without having to make their way to a computer.

    In addition, if you choose to go with Dentalfone for your website, the company has added some excellent features to its mobile sites and apps. For example, there is an easy spot for patients to leave reviews, which can boost your site’s credibility and improve your search rankings. There is also an Email a Friend feature that automatically CC’s your office, allowing you to follow up with the potential patient.

    Related article: How to create a captivating email campaign from scratch

    Even if you have a great website, you MUST have a great mobile site. Take a look at your website from your phone and see if it conveys your branding and your practice in a way that you are proud of and that helps you build your practice and meet your goals.

    Dr. Anthony J. Vocaturo
    Dr. Anthony Vocaturo in Colts Neck, NJ is a national recognized cosmetic dentist. Accredited by the American Academy of Cosmetic ...


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