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    Marketing mojo 5 reasons why good dentists can’t afford to ignore marketing



    For many dentists, marketing is a dirty word. If you’d wanted to spend your time thinking about advertisements, returns on investment and conversions, you’d have gone to business school, not dental school. However, if you’re a good dentist who cares about your patients, it’s time to learn about the basics of marketing. Here are five reasons why you can’t afford to ignore your marketing in the coming decades.

    Related reading: 6 non-negotiable pieces every dental marketing campaign should have

    1. Dental insurance is changing. With the ACA, more Americans receive their dental care through Medicaid. Many older patients pay out of pocket for their dental care. And dental insurance plans are demanding narrower networks and more cost control from practices. All of these insurance changes mean that you can’t have a stagnant practice. You’ll start losing ground if you can’t bring in new patients … and what’s the key to bringing in new patients? Marketing.

    2. Patient demographics are changing. According to the ADA, patients are getting older, more likely to schedule regular cleanings, and less likely to need reconstructive dental work. Most Baby Boomers will keep all of their teeth well into old age thanks to advances in dental care. Younger Americans who grew up with regular fluoride treatments and appropriate orthodontia are even less likely to need reconstructive work as they age. This means that, as time goes on, regular check-ups will be the bread and butter of most dental practices. In order to grow, dental practices must attract new patients and offer new services. How do you let potential patients know about the range of services you offer? Marketing.

    Related reading: Managing social media for the dental practice

    3. Patient search algorithms are changing. How did patients find a dentist in the old days? They checked the phone book and worked their way down the list until they found someone who was taking new patients. In a time when most practices were fairly similar, this was a sensible method. How do patients find a dentist today? Most don’t even own a phone book. Instead, resources like Google, Facebook and Yelp play a huge role in the search for a dentist. To attract new patients, you need an attractive, functional website that lets potential patients explore your practice. You need to stay near the top of localized site rankings. You need to be able to reach the generation that communicates primarily through smartphones. Do you know what another word for maintaining an active web presence is? Marketing.

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