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    The top 5 things dentists must know about trademarks

    Protecting your brand identity and reputation is key.

    TrademarksYour dental practice’s name is your identity. You live and breathe it every day. The name of your practice is also what your patients see each time they come to your office, and, most importantly, what your patients use when referring you to their friends and family.

    But if your practice name isn’t protected via a federal trademark registration, you could be putting your brand identity and reputation at risk.   

    Trending article: Dentistry and the federal government 

    Click through the following pages to take a closer look at the top five things dentists need to keep in mind when approaching the trademark process.

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    Josh Gerben
    Founder of the Gerben Law Firm, PLLC, Josh Gerben is a U.S. trademark attorney who has represented clients in more than 5,000 trademark ...

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