The top 5 things dentists must know about trademarks
Protecting your brand identity and reputation is key.
Your dental practice’s name is your identity. You live and breathe it every day. The name of your practice is also what your patients see each time they come to your office, and, most importantly, what your patients use when referring you to their friends and family.
But if your practice name isn’t protected via a federal trademark registration, you could be putting your brand identity and reputation at risk.
Click through the following pages to take a closer look at the top five things dentists need to keep in mind when approaching the trademark process.