The top 5 things dentists must know about trademarks
Protecting your brand identity and reputation is key.
Hire a professional to do a trademark search.
Prior to filing a trademark application, it is highly recommended you complete a trademark search. This helps to ensure that no other dentist has attempted to register a same or similar name, which could result in denial of your trademark application and/or receiving a cease and desist letter down the road. And this is one of those situations where hiring an attorney to assist you is important. The upfront investment you make can have a real difference in your end result. An experienced attorney is able to perform more comprehensive searches using specialized software that isn’t available to the masses, and also has real-world experience that can help you sidestep many of the issues that aren’t immediately apparent to the layperson.