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    The top 5 things dentists must know about trademarks

    Protecting your brand identity and reputation is key.

     

    Infringement

    Keep an eye out for possible infringement.

    Once you’ve obtained a registered trademark, it’s up to you as the trademark owner to make sure that no one else is infringing on it. Trademark law in the United States is clear that you can lose significant rights in your trademark if you do not monitor the marketplace and enforce your trademark rights. As a dentist, you should monitor other dental practices and companies that make dental products.

    At the very least, set up internet alerts for your trademark name so that any new search results that include your name will arrive in your inbox for your review. But for greater protection, consider asking your attorney who helped with your trademark filing if he or she offers monitoring services that will search for and flag any potential infringement issues.

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    Josh Gerben
    Founder of the Gerben Law Firm, PLLC, Josh Gerben is a U.S. trademark attorney who has represented clients in more than 5,000 trademark ...

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