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Dr. Lou Shuman
Getting real about social media marketing for the dental practice
Getting real about social media marketing for the dental practice
Each month, Dr. Lou Shuman consults with a dental digital marketing specialist to discuss the latest developments in social media trends, SEO strategies, website optimization, online reputation management and more.
7 things your practice needs to know about the new Facebook business page
7 things your practice needs to know about the new Facebook business page
Have you looked at your Facebook business page lately? If not, you should take a look. Facebook quietly rolled out a new business page design that will impact the layout of your page. It is essential practices keep up with the constant changes in social media, and this is the latest example of why people need to stay on top of their social media marketing efforts.
How to use Facebook to successfully market your dental practice
How to use Facebook to successfully market your dental practice
Facebook can be a valuable marketing tool­ for dental practices—if you know how to make the best of it. .
How videos can improve online marketing performance
How videos can improve online marketing performance
Incorporating videos into your dental practice’s website, social media and online presence can bring big returns.
6 simple steps to great SEO
6 simple steps to great SEO
Search engine optimization is more important than ever. Here are 6 ways to make sure your site stands out.
Visualize something better with digital advancements

To attempt to be on the technological leading edge as a practice today, with the number of high-quality technology product choices in the marketplace is truly mind-boggling. I have been fortunate in my role as President of Pride Institute to have the privilege to work closely with industry experts who are able to offer valuable input in this critical area.

Effective Practice Marketing in the 24-7 Digital Age Dentistry

The new paradigm introduced by the Internet has drastically and fundamentally changed how consumers seek, evaluate and communicate with service providers. Google, Bing and Yelp have replaced the Yellow Pages as the lead sources of information. Word-of-mouth and referrals have transformed from neighborly conversations to Web communications through social media channels such as blogs, Facebook and YouTube. These changes have impacted all industries and dentistry isn’t immune to these transitions.

You can’t do it alone

The word “inspire” originates from Latin and means “to breathe.” This is particularly appropriate when we consider that new technology brings new life and greater breadth to the dental practice.

As the practice leader, your role must go far beyond the purchase of hardware or software. You need to involve and motivate your team members who will implement and experience the technology.

There are four important components to inspire your team to master new technology.

Communicate your vision

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