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Naomi Cooper
Naomi Cooper is President of Minoa Marketing and CEO and CEO and co-founder of Doctor Distillery. Naomi is a respected dental marketing executive, strategist, consultant, author, speaker and industry opinion leader. With over 16 years in the dental industry, she has helped leading companies across the dental industry consistently create tangible results for their marketing efforts aimed at the dental professional. Naomi also blogs regularly at www.minoamarketing.com. For more information about Doctor Distillery, email [email protected] or visit www.doctordistillery.com.
5 important office updates for a modern practice
Many dentists spend a great deal of time and money designing a stunning website and fleshing out their online profiles, but how can they ensure that their physical presence is on par as well? Here are 5 things you can do to ensure your practice stands out.
5 important office updates for a modern practice
5 important office updates for a modern practice
Many dentists spend a great deal of time and money designing a stunning website and fleshing out their online profiles, but how can they ensure that their physical presence is on par as well? Here are 5 things you can do to ensure your practice stands out.
Boosting your online reputation: 10 hacks every dentist should know
Boosting your online reputation: 10 hacks every dentist should know
Did you know that 88 percent of consumers trust online reviews as much as personal recommendations? Today, it’s absolutely critical for all dentists to be aware of what is being said about them online. And while patient reviews may first come to mind, there are multiple elements that make up a dentist’s online identity.
Boosting your online reputation: 10 hacks every dentist should know
Did you know that 88 percent of consumers trust online reviews as much as personal recommendations? Today, it’s absolutely critical for all dentists to be aware of what is being said about them online. And while patient reviews may first come to mind, there are multiple elements that make up a dentist’s online identity.
7 steps to creating dental practice videos
7 steps to creating dental practice videos
Online videos are quickly becoming a powerful influence on consumers today. Why? Video is incredibly engaging. According to research published by Atlas, video is six times more effective than print or online promotions.
How to "no" your way to dental marketing success
How to "no" your way to dental marketing success
Remember the Jim Carrey movie, Yes Man? In it, Carrey’s character is challenged to say “yes” to everything that he’s presented with. Of course, embellishments abound, craziness ensues and he ultimately realizes the value of the word “no.” While this may just be the plot of a fictional Hollywood movie, there’s a lesson here for dentists: Don’t say yes to every opportunity, especially when it comes to dental marketing.
Goodwill hunting: Branding and tax implications
When it comes to transition or retirement, dentists have several options. They can sell their practices, find associates or simply throw their hands up and reduce office hours and production until they end up closing shop.
Top tips for designing a modern dental practice website

We’ve all experienced the most modern of exercises in frustration: Trying to pull up a website that has not been optimized for the mobile experience from a smartphone.

7 steps to creating dental practice videos
7 tips for using social media to reach patients of all ages

Social media has forever changed American culture.