SUBSCRIBE: Digital / Print / eNewsletter

Naomi Cooper
Naomi Cooper is President of Minoa Marketing and CEO and CEO and co-founder of Doctor Distillery. Naomi is a respected dental marketing executive, strategist, consultant, author, speaker and industry opinion leader. With over 16 years in the dental industry, she has helped leading companies across the dental industry consistently create tangible results for their marketing efforts aimed at the dental professional. Naomi also blogs regularly at For more information about Doctor Distillery, email [email protected] or visit
Sticky situations: How to handle a negative online review of your dental practice
Sticky situation: Managing social media for the dental practice
Dental wisdom: 3 threats to private practice today
How to focus website and SEO efforts for success in 2015

Remember when the must-do item on the dental marketing checklist was yellow pages advertising? Well, times have certainly changed. According to Google, 97% of all consumers search for local businesses online, and that includes dental patients. If today’s patients are online, then that is clearly where dentists need to be. Here’s a checklist for your online marketing efforts as we near 2015.

The importance of becoming a digital dentist
The importance of becoming a digital dentist
Being prepared for change, keeping the audience in mind, staying committed to the plan and working with industry experts are four of the essential skills dentists need to get the best bang for their digital marketing dollar.
5 tech tools you should be using to boost patient interaction

Technology is not just a trend; it has revolutionized the way we communicate. From smart phones and Skype to texting and Twitter, technology makes communication more effective, efficient and, in some cases, instantaneous.

Top 5 signs you need a marketing consultant

Marketing not a priority in your practice? Here are five ways a dental marketing consultant can help change that.

How to use SEO and Social Media to grow your practice

These complementary online marketing strategies can work for your practice, you just need to know how to use them effectively.

Why online patient reviews matter to your practice

How you can maximize the potential of patients as dental practice advocates.

How to outsource your lab's marketing to better results and greater ROI

Why hiring the right vendors to help with marketing leads to better business overall.