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Naomi Cooper
Naomi Cooper is President of Minoa Marketing and CEO and CEO and co-founder of Doctor Distillery. Naomi is a respected dental marketing executive, strategist, consultant, author, speaker and industry opinion leader. With over 16 years in the dental industry, she has helped leading companies across the dental industry consistently create tangible results for their marketing efforts aimed at the dental professional. Naomi also blogs regularly at For more information about Doctor Distillery, email [email protected] or visit
5 tech tools you should be using to boost patient interaction

Technology is not just a trend; it has revolutionized the way we communicate. From smart phones and Skype to texting and Twitter, technology makes communication more effective, efficient and, in some cases, instantaneous.

Top 5 signs you need a marketing consultant

Marketing not a priority in your practice? Here are five ways a dental marketing consultant can help change that.

How to use SEO and Social Media to grow your practice

These complementary online marketing strategies can work for your practice, you just need to know how to use them effectively.

Why online patient reviews matter to your practice

How you can maximize the potential of patients as dental practice advocates.

How to outsource your lab's marketing to better results and greater ROI

Why hiring the right vendors to help with marketing leads to better business overall.

How to master the power of outsourcing your practice management

When it comes to implementing new business solutions, dentists have two options— hire an expert, or take the time to figure it out on their own.

The most important (new) way to market your lab

Dental lab marketing has been forever transformed. 

Over the past 15-20 years, the ever-increasing influence of the Internet on how people get information and consume media has caused a sea change that has slowly but surely trickled down to the dental profession. Dental lab owners hear buzzwords like social media, search engine optimization, and online communication at every turn. 

How to effectively market your dental practice in the digital age

The Internet has changed the marketing game. From social media sites to blogging, there are so many ways to get the word out about your dental practice. Here’s why you need to be part of the digital marketing age.

What You Need to Know to Make the Ultimate Dental Lab Website

Just a few short years ago, using a simple, inexpensive website template as the basis for the lab’s online presence was good enough for the average lab owner. But today, with the rise of search engine optimization and social media, and the ever-increasing importance of online engagement, a dental lab website needs to be more than just a static online brochure.

How to create the ultimate dental practice website

Think your website is in need of an update? These tips will help you create a robust website designed to draw patients to your dental practice.