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Naomi Cooper
Naomi Cooper is President of Minoa Marketing and CEO and CEO and co-founder of Doctor Distillery. Naomi is a respected dental marketing executive, strategist, consultant, author, speaker and industry opinion leader. With over 16 years in the dental industry, she has helped leading companies across the dental industry consistently create tangible results for their marketing efforts aimed at the dental professional. Naomi also blogs regularly at www.minoamarketing.com. For more information about Doctor Distillery, email [email protected] or visit www.doctordistillery.com.
How to be smarter about dental brand management

If marketing is about communicating with the public, then the sub-discipline known as branding is about projecting a unique identity that enables a dental practice to be memorable and recognizable. And so, a good dental marketing plan begins with answering this simple question: “Why should I (the patient) pick this dentist over any other?"

Smarter choices in dental brand management

If marketing is about communicating with the public, then the sub-discipline known as branding is about projecting a unique identity that enables a dental lab to be memorable and recognizable. And so, a good dental lab marketing plan begins with answering this simple question: “Why should I (the dentist) pick this lab over any other?”

Getting social

Everyone is talking about it: Social Media. From Facebook to Twitter to LinkedIn, and from YouTube to the blogosphere, it’s difficult for the dental team to know what’s relevant, where to start, and how it’s ultimately going to improve the practice’s bottom line. It’s important and almost impossible to fathom the size of the opportunity and to grasp just how many new patients you stand to lose by not joining the conversation.

Think like a CEO: Your online marketing checklist

When deciding to enter the world of marketing, it’s essential for dentists to start not only with an idea of what they’d personally like to accomplish, but also what experts agree are the most urgent and important marketing strategies. This approach enables dental practices to create a more measured and organized marketing plan based on what works in the real world, rather than simply focusing on what might subjectively feel “important” in the moment.

What's your online reputation?

A website is certainly a key component of any dental practice marketing plan. And search engine optimization, which enables your website to rank higher in search engine results, also is an important strategy. But the unsung hero in today’s world of online marketing is most certainly the burgeoning field of online reputation management.

What's your address?

Everyone knows the first rule of real estate is “Location, Location, Location.” But in the Internet age, the World Wide Web is quickly redefining what it takes for your dental practice to be ideally situated.