Michael Ventriello is the owner of Ventriello Communications LLC, and has been specializing in dental industry public relations and marketing for more than a decade. In recent years, he has been creating social media programs for dental companies and key opinion leaders. He is also the founder and the moderator of the LinkedIn Group “Social Media for Dentistry”. Contact him at [email protected]
Ever since the earliest days, many social media professionals and do-it-yourselfers have been obsessed with the amount of followers they have on their social media networks—despite the fact that many of these followers are useless. So, why do so many dental practices and dental companies have so many deadbeat followers?