Having an emotional connection to a brand is something which is rare, and storytelling is one way for your dental practice to stand out. Here are the top three ways you can be more personable on your dental website, and attract more patients who trust your clinical recommendations.
Ever since the earliest days, many social media professionals and do-it-yourselfers have been obsessed with the amount of followers they have on their social media networks—despite the fact that many of these followers are useless. So, why do so many dental practices and dental companies have so many deadbeat followers?
Every dentist in every office across the country has faced a difficult patient situation at one point, and while it may be awkward or even uncomfortable to face, it falls on the dentist – as the top clinician, the business owner and the CEO of the practice – to try and resolve the situation as peacefully and positively as possible.
Each month, Dr. Lou Shuman consults with a dental digital marketing specialist to discuss the latest developments in social media trends, SEO strategies, website optimization, online reputation management and more.