Almost 100 percent of your patient base/scheduling begins with your phone. Are you fully realizing this opportunity with every phone call? Here are 10 tips to make sure you get the most out of every phone call.
Every patient-practice interaction represents a chance to motivate and educate patients. Unfortunately, many dental offices haven’t written scripts for these conversations, and significant marketing and customer service opportunities are lost as a result.
Why on Earth do we love to give scripts to our team members and then freak out when they freeze on the phone? How skipping the script can help your team members thrive and adapt in a real conversation.
As is true with all businesses, reputation is everything. Your practice’s reputation is worth fighting for and investing in. You work hard to build up your practice when you first begin in this industry, but you need to work even harder to maintain the reputation that brings you a consistent patient base and exceptional staff.
Let’s face it, even with the ease of the internet, new patients want to speak with a live person. They want to know what to expect, what insurance you accept, how long it will take, etc. So they pick up the phone and call.
As a dentist you regularly interface with your patients and your community, making you a public figure and the target of online and offline discussion. How patients discuss you, in a good or bad light, can be strongly influenced by you and your team. In essence, much of their opinion of you is shaped by how you present yourself and your practice — and whether they agree that you live up to those expectations.