Marketing

Top 10 strategies to enhance the power of your practice phone
Top 10 strategies to enhance the power of your practice phoneAlmost 100 percent of your patient base/scheduling begins with your phone. Are you fully realizing this opportunity with every phone call? Here are 10 tips to make sure you get the most out of every phone call.
How to use Facebook to successfully market your dental practice
How to use Facebook to successfully market your dental practiceFacebook can be a valuable marketing tool­ for dental practices—if you know how to make the best of it. .
The biggest mistakes dentists make: Not scripting all patient interactions
The biggest mistakes dentists make: Not scripting all patient interactionsEvery patient-practice interaction represents a chance to motivate and educate patients. Unfortunately, many dental offices haven’t written scripts for these conversations, and significant marketing and customer service opportunities are lost as a result.
6 simple steps to great SEO
6 simple steps to great SEOSearch engine optimization is more important than ever. Here are 6 ways to make sure your site stands out.
How videos can improve online marketing performance
How videos can improve online marketing performanceIncorporating videos into your dental practice’s website, social media and online presence can bring big returns.
How to use technology to enhance your internal marketing
How to use technology to enhance your internal marketingExternal marketing may work for some dental practices, but oftentimes the ROI isn't worth the effort. See how internal marketing can be a lot more effective — and much less expensive.
Skip the script: 10 strategies for handling new patient calls with confidence
Skip the script: 10 strategies for handling new patient calls with confidenceWhy on Earth do we love to give scripts to our team members and then freak out when they freeze on the phone? How skipping the script can help your team members thrive and adapt in a real conversation.
How to use technology to manage your practice’s reputation
How to use technology to manage your practice’s reputationAs is true with all businesses, reputation is everything. Your practice’s reputation is worth fighting for and investing in. You work hard to build up your practice when you first begin in this industry, but you need to work even harder to maintain the reputation that brings you a consistent patient base and exceptional staff.
One ridiculously easy solution to increase new patients
One ridiculously easy solution to increase new patientsLet’s face it, even with the ease of the internet, new patients want to speak with a live person. They want to know what to expect, what insurance you accept, how long it will take, etc. So they pick up the phone and call.
5 steps to building your practice brand
5 steps to building your practice brandAs a dentist you regularly interface with your patients and your community, making you a public figure and the target of online and offline discussion. How patients discuss you, in a good or bad light, can be strongly influenced by you and your team. In essence, much of their opinion of you is shaped by how you present yourself and your practice — and whether they agree that you live up to those expectations.