Marketing

6 simple steps to great SEO
6 simple steps to great SEOSearch engine optimization is more important than ever. Here are 6 ways to make sure your site stands out.
How to use technology to enhance your internal marketing
How to use technology to enhance your internal marketingExternal marketing may work for some dental practices, but oftentimes the ROI isn't worth the effort. See how internal marketing can be a lot more effective — and much less expensive.
Skip the script: 10 strategies for handling new patient calls with confidence
Skip the script: 10 strategies for handling new patient calls with confidenceWhy on Earth do we love to give scripts to our team members and then freak out when they freeze on the phone? How skipping the script can help your team members thrive and adapt in a real conversation.
How to use technology to manage your practice’s reputation
How to use technology to manage your practice’s reputationAs is true with all businesses, reputation is everything. Your practice’s reputation is worth fighting for and investing in. You work hard to build up your practice when you first begin in this industry, but you need to work even harder to maintain the reputation that brings you a consistent patient base and exceptional staff.
One ridiculously easy solution to increase new patients
One ridiculously easy solution to increase new patientsLet’s face it, even with the ease of the internet, new patients want to speak with a live person. They want to know what to expect, what insurance you accept, how long it will take, etc. So they pick up the phone and call.
5 steps to building your practice brand
5 steps to building your practice brandAs a dentist you regularly interface with your patients and your community, making you a public figure and the target of online and offline discussion. How patients discuss you, in a good or bad light, can be strongly influenced by you and your team. In essence, much of their opinion of you is shaped by how you present yourself and your practice — and whether they agree that you live up to those expectations.
3 ways to synchronize your systems and promote your practice
3 ways to synchronize your systems and promote your practiceA harmonious office is a successful office. While we don’t always think of it in these terms, we all strive to create an efficient, cohesive, unified office where each team member works together and every process is streamlined.
3 ways to set social media goals that work for your dental practice
3 ways to set social media goals that work for your dental practiceIt’s no secret dentists have come to rely on social media as an integral cornerstone of their marketing campaigns. There’s no better or easier way to reach and engage with your patient base than to post inviting content on social media profiles including Facebook, Twitter and Instagram. However, not every dental team may understand the best ways to do this.
The 7 deadly sins of dental practice marketing
The 7 deadly sins of dental practice marketingThe author shares seven of the most common mistakes you should avoid while marketing your practice. While these seven deadly sins of marketing likely won’t be your physical undoing, they very well could lead to your practice’s demise if you’re not careful.
The role of the dental team in online marketing
The role of the dental team in online marketingCan a practice's digital presence be managed entirely by the dental team? Two experts weigh in.