Marketing

7 things your practice needs to know about the new Facebook business page
7 things your practice needs to know about the new Facebook business pageHave you looked at your Facebook business page lately? If not, you should take a look. Facebook quietly rolled out a new business page design that will impact the layout of your page. It is essential practices keep up with the constant changes in social media, and this is the latest example of why people need to stay on top of their social media marketing efforts.
Can your dental practice survive without new patients?
Can your dental practice survive without new patients?If you’re not losing patients, why should you work to attract new patients? What’s wrong with the status quo? Many things, says one practitioner.
5 ways to attract millennials to your dental practice
5 ways to attract millennials to your dental practiceSuccess in attracting millennial patients will depend on your ability to adapt your practice to meeting the needs of this affluent and well-educated generation. Here are 5 tips for attracting millennial patients.
The importance of patient acquisition in a competitive market
The importance of patient acquisition in a competitive marketAs attracting new patients and keeping the current active patient base robust is imperative for the financial health of the practice, dentists need to know their patient numbers and how those numbers compare to national averages.
3 ways to support your staff with practice marketing software
3 ways to support your staff with practice marketing softwareIt’s human nature to think of ways to make your life easier. We strive for efficiency, success and satisfaction in many different aspects of our lives. The same goals should be applied to your dental office and, most importantly, considered when you talk with your support staff.
How to ensure your current dental patients are generating referrals
How to ensure your current dental patients are generating referralsAre your current patients talking about you? How can you start getting your current patients to refer more of their friends, family and co-workers?
The 3 myths about getting referrals for your dental practice
The 3 myths about getting referrals for your dental practiceThere is a ton of information out there for the dental professional to consider when looking to increase their favorite type of patient acquisition (referrals), but, very little of it is actually relevant to the unique nature of dentistry. Here we explore three pervasive myths about referrals and how it applies to today’s dental practices.
3 ways to evaluate if you should attend a dental networking event
3 ways to evaluate if you should attend a dental networking eventHave you ever been invited to a networking event or mixer? One of the greatest challenges that dentists face is making sure that they get effective return on their time investment from choosing to attend a networking event. This article provides a simple and effective measurement system for dentists to use when evaluating whether or not the opportunity is worth the cost.
Top 10 strategies to enhance the power of your practice phone
Top 10 strategies to enhance the power of your practice phoneAlmost 100 percent of your patient base/scheduling begins with your phone. Are you fully realizing this opportunity with every phone call? Here are 10 tips to make sure you get the most out of every phone call.
The biggest mistakes dentists make: Not scripting all patient interactions
The biggest mistakes dentists make: Not scripting all patient interactionsEvery patient-practice interaction represents a chance to motivate and educate patients. Unfortunately, many dental offices haven’t written scripts for these conversations, and significant marketing and customer service opportunities are lost as a result.