A harmonious office is a successful office. While we don’t always think of it in these terms, we all strive to create an efficient, cohesive, unified office where each team member works together and every process is streamlined.
It’s no secret dentists have come to rely on social media as an integral cornerstone of their marketing campaigns. There’s no better or easier way to reach and engage with your patient base than to post inviting content on social media profiles including Facebook, Twitter and Instagram. However, not every dental team may understand the best ways to do this.
The author shares seven of the most common mistakes you should avoid while marketing your practice. While these seven deadly sins of marketing likely won’t be your physical undoing, they very well could lead to your practice’s demise if you’re not careful.
It’s no secret that many patients can be afraid of the dentist. While it’s unfortunate, I’ve found the best way to combat this issue is to educate effectively and communicate well. Communication is imperative not only to making a patient feel comfortable, but it is the foundation on which our relationships with our patients are built.
Although community outreach certainly qualifies as “soft” marketing that typically yields actual results (new patients) over the long term, it serves as a solid foundation for a people-oriented business, such as your dental practice.
Many dentists spend a great deal of time and money designing a stunning website and fleshing out their online profiles, but how can they ensure that their physical presence is on par as well? Here are 5 things you can do to ensure your practice stands out.
Did you know that 88 percent of consumers trust online reviews as much as personal recommendations? Today, it’s absolutely critical for all dentists to be aware of what is being said about them online. And while patient reviews may first come to mind, there are multiple elements that make up a dentist’s online identity.
Since so many different factors influence SEO, it’s easy to stress over the small stuff affecting your rankings and completely miss huge, underlying issues that wreak havoc over your web presence. With this audit, you’ll be able to identify any major issues holding you back.