Undoubtedly, you’ve been made privy to the importance of having your dental website mobile-friendly. Whether it’s by the onslaught of dental online marketing companies telling you such, your own experience surfing the web, or your tech-savvy nephew, you get it.
Content, content, content. Are you sick of hearing that word yet? If you’ve been looking for ways to improve your dental website’s search engine optimization, you probably are. The fact remains that unique, high-quality content is king, and you’ll have to work on it to see noticeable search engine rank changes.
Online videos are quickly becoming a powerful influence on consumers today. Why? Video is incredibly engaging. According to research published by Atlas, video is six times more effective than print or online promotions.
Remember the Jim Carrey movie, Yes Man? In it, Carrey’s character is challenged to say “yes” to everything that he’s presented with. Of course, embellishments abound, craziness ensues and he ultimately realizes the value of the word “no.” While this may just be the plot of a fictional Hollywood movie, there’s a lesson here for dentists: Don’t say yes to every opportunity, especially when it comes to dental marketing.
We live in a different world than we did just a few years ago. Now, to reach prospective patients—especially Generation Y patients—dentists need to have a web presence that separates them from all of their competition online.
SEO can be very complicated, but there are quick wins you can take advantage of to gain higher visibility in Google organic search without a huge investment. Here are seven ways your dental practice website can make rapid improvements.
higher visibility in Google organic search without a huge investment.