Marketing

The 7 deadly sins of dental practice marketing
The 7 deadly sins of dental practice marketingThe author shares seven of the most common mistakes you should avoid while marketing your practice. While these seven deadly sins of marketing likely won’t be your physical undoing, they very well could lead to your practice’s demise if you’re not careful.
The role of the dental team in online marketing
The role of the dental team in online marketingCan a practice's digital presence be managed entirely by the dental team? Two experts weigh in.
3 ways to help make communication the priority in your dental practice
3 ways to help make communication the priority in your dental practiceIt’s no secret that many patients can be afraid of the dentist. While it’s unfortunate, I’ve found the best way to combat this issue is to educate effectively and communicate well. Communication is imperative not only to making a patient feel comfortable, but it is the foundation on which our relationships with our patients are built.
The importance of community outreach in building your dental practice
The importance of community outreach in building your dental practiceAlthough community outreach certainly qualifies as “soft” marketing that typically yields actual results (new patients) over the long term, it serves as a solid foundation for a people-oriented business, such as your dental practice.
5 important office updates for a modern practice
5 important office updates for a modern practiceMany dentists spend a great deal of time and money designing a stunning website and fleshing out their online profiles, but how can they ensure that their physical presence is on par as well? Here are 5 things you can do to ensure your practice stands out.
Boosting your online reputation: 10 hacks every dentist should know
Boosting your online reputation: 10 hacks every dentist should knowDid you know that 88 percent of consumers trust online reviews as much as personal recommendations? Today, it’s absolutely critical for all dentists to be aware of what is being said about them online. And while patient reviews may first come to mind, there are multiple elements that make up a dentist’s online identity.
SPONSORED: Give Yourself a Free SEO Analysis in 4 Quick Steps
SPONSORED: Give Yourself a Free SEO Analysis in 4 Quick StepsSince so many different factors influence SEO, it’s easy to stress over the small stuff affecting your rankings and completely miss huge, underlying issues that wreak havoc over your web presence. With this audit, you’ll be able to identify any major issues holding you back.
Baby boomers: An underserved population ripe for dental outreach
Baby boomers: An underserved population ripe for dental outreachAs I’ve said on many occasions, if you want to survive in today’s tough economy, you need to attract new patients and grow your practice.
Partnerships for patients: Could community groups and businesses help you find new patients?
Partnerships for patients: Could community groups and businesses help you find new patients?I’ve often lamented the fact that dental school teaches us how to diagnose and treat patients, but not how to attract new patients.
How to reduce costs, increase marketing and boost profits for your dental practice
How to reduce costs, increase marketing and boost profits for your dental practiceMany established and new dental clinics alike suffer from crippling overhead costs that reduce profits, decrease competitiveness and generate unneeded anxiety.