Marketing

3 tips for tackling negative online reviews of your dental practice
3 tips for tackling negative online reviews of your dental practiceEvery dentist in every office across the country has faced a difficult patient situation at one point, and while it may be awkward or even uncomfortable to face, it falls on the dentist – as the top clinician, the business owner and the CEO of the practice – to try and resolve the situation as peacefully and positively as possible.
Getting real about social media marketing for the dental practice
Getting real about social media marketing for the dental practiceEach month, Dr. Lou Shuman consults with a dental digital marketing specialist to discuss the latest developments in social media trends, SEO strategies, website optimization, online reputation management and more.
3 tips for closing more patient phone calls
3 tips for closing more patient phone callsConverting a phone call to a sale can be tricky, so here are three tips that can help.
3 key factors in case acceptance
3 key factors in case acceptanceFiguring out how to really get your patients to choose the care that's best for them.
7 things your practice needs to know about the new Facebook business page
7 things your practice needs to know about the new Facebook business pageHave you looked at your Facebook business page lately? If not, you should take a look. Facebook quietly rolled out a new business page design that will impact the layout of your page. It is essential practices keep up with the constant changes in social media, and this is the latest example of why people need to stay on top of their social media marketing efforts.
Can your dental practice survive without new patients?
Can your dental practice survive without new patients?If you’re not losing patients, why should you work to attract new patients? What’s wrong with the status quo? Many things, says one practitioner.
5 ways to attract millennials to your dental practice
5 ways to attract millennials to your dental practiceSuccess in attracting millennial patients will depend on your ability to adapt your practice to meeting the needs of this affluent and well-educated generation. Here are 5 tips for attracting millennial patients.
The importance of patient acquisition in a competitive market
The importance of patient acquisition in a competitive marketAs attracting new patients and keeping the current active patient base robust is imperative for the financial health of the practice, dentists need to know their patient numbers and how those numbers compare to national averages.
3 ways to support your staff with practice marketing software
3 ways to support your staff with practice marketing softwareIt’s human nature to think of ways to make your life easier. We strive for efficiency, success and satisfaction in many different aspects of our lives. The same goals should be applied to your dental office and, most importantly, considered when you talk with your support staff.
How to ensure your current dental patients are generating referrals
How to ensure your current dental patients are generating referralsAre your current patients talking about you? How can you start getting your current patients to refer more of their friends, family and co-workers?