Marketing

Baby boomers: An underserved population ripe for dental outreach
Baby boomers: An underserved population ripe for dental outreachAs I’ve said on many occasions, if you want to survive in today’s tough economy, you need to attract new patients and grow your practice.
Partnerships for patients: Could community groups and businesses help you find new patients?
Partnerships for patients: Could community groups and businesses help you find new patients?I’ve often lamented the fact that dental school teaches us how to diagnose and treat patients, but not how to attract new patients.
How to reduce costs, increase marketing and boost profits for your dental practice
How to reduce costs, increase marketing and boost profits for your dental practiceMany established and new dental clinics alike suffer from crippling overhead costs that reduce profits, decrease competitiveness and generate unneeded anxiety.
SPONSORED: Mobile-Friendly Websites - An Inside Look at the Numbers
SPONSORED: Mobile-Friendly Websites - An Inside Look at the NumbersUndoubtedly, you’ve been made privy to the importance of having your dental website mobile-friendly. Whether it’s by the onslaught of dental online marketing companies telling you such, your own experience surfing the web, or your tech-savvy nephew, you get it.
SPONSORED: Why Content is King for Search Engines
SPONSORED: Why Content is King for Search EnginesContent, content, content. Are you sick of hearing that word yet? If you’ve been looking for ways to improve your dental website’s search engine optimization, you probably are. The fact remains that unique, high-quality content is king, and you’ll have to work on it to see noticeable search engine rank changes.
Dental office dynamics: Four elements of a great phone call
Dental office dynamics: Four elements of a great phone callWhen a new patient calls your office, do your staff members give them a great phone experience?
Utilizing social media to capture the millennial audience
Utilizing social media to capture the millennial audienceAs millennials are becoming more important to our practices, it is vital to understand how and where we can get their attention.
7 steps to creating dental practice videos
7 steps to creating dental practice videosOnline videos are quickly becoming a powerful influence on consumers today. Why? Video is incredibly engaging. According to research published by Atlas, video is six times more effective than print or online promotions.
How to "no" your way to dental marketing success
How to "no" your way to dental marketing successRemember the Jim Carrey movie, Yes Man? In it, Carrey’s character is challenged to say “yes” to everything that he’s presented with. Of course, embellishments abound, craziness ensues and he ultimately realizes the value of the word “no.” While this may just be the plot of a fictional Hollywood movie, there’s a lesson here for dentists: Don’t say yes to every opportunity, especially when it comes to dental marketing.
SPONSORED: 7 Common SEO Questions Asked by Dentists
SPONSORED: 7 Common SEO Questions Asked by DentistsWe live in a different world than we did just a few years ago. Now, to reach prospective patients—especially Generation Y patients—dentists need to have a web presence that separates them from all of their competition online.