Marketing

SPONSORED: Mobile-Friendly Websites - An Inside Look at the Numbers
SPONSORED: Mobile-Friendly Websites - An Inside Look at the NumbersUndoubtedly, you’ve been made privy to the importance of having your dental website mobile-friendly. Whether it’s by the onslaught of dental online marketing companies telling you such, your own experience surfing the web, or your tech-savvy nephew, you get it.
SPONSORED: Why Content is King for Search Engines
SPONSORED: Why Content is King for Search EnginesContent, content, content. Are you sick of hearing that word yet? If you’ve been looking for ways to improve your dental website’s search engine optimization, you probably are. The fact remains that unique, high-quality content is king, and you’ll have to work on it to see noticeable search engine rank changes.
Dental office dynamics: Four elements of a great phone call
Dental office dynamics: Four elements of a great phone callWhen a new patient calls your office, do your staff members give them a great phone experience?
Utilizing social media to capture the millennial audience
Utilizing social media to capture the millennial audienceAs millennials are becoming more important to our practices, it is vital to understand how and where we can get their attention.
7 steps to creating dental practice videos
7 steps to creating dental practice videosOnline videos are quickly becoming a powerful influence on consumers today. Why? Video is incredibly engaging. According to research published by Atlas, video is six times more effective than print or online promotions.
How to "no" your way to dental marketing success
How to "no" your way to dental marketing successRemember the Jim Carrey movie, Yes Man? In it, Carrey’s character is challenged to say “yes” to everything that he’s presented with. Of course, embellishments abound, craziness ensues and he ultimately realizes the value of the word “no.” While this may just be the plot of a fictional Hollywood movie, there’s a lesson here for dentists: Don’t say yes to every opportunity, especially when it comes to dental marketing.
SPONSORED: 7 Common SEO Questions Asked by Dentists
SPONSORED: 7 Common SEO Questions Asked by DentistsWe live in a different world than we did just a few years ago. Now, to reach prospective patients—especially Generation Y patients—dentists need to have a web presence that separates them from all of their competition online.
7 quick SEO wins for dental practices
7 quick SEO wins for dental practicesSEO can be very complicated, but there are quick wins you can take advantage of to gain higher visibility in Google organic search without a huge investment. Here are seven ways your dental practice website can make rapid improvements. higher visibility in Google organic search without a huge investment.
The cutting-edge new patient strategy that 99.9% of dentists are missing
The cutting-edge new patient strategy that 99.9% of dentists are missingAre you ready to scale production and get more of those high-value patients that all dentists love? Then it’s time to learn about a cutting-edge new patient strategy that no other dentists are taking advantage of…yet. I’m talking about retargeting ads. dentists love? Then it’s time to learn about a cutting-edge new patient strategy that no other dentists are taking advantage of
Marketing mojo 5 reasons why good dentists can’t afford to ignore marketingFor many dentists, marketing is a dirty word. If you’d wanted to spend your time thinking about advertisements, returns on investment and conversions, you’d have gone to business school, not dental school about advertisements, returns on investment and conversions, you’d have gone to business school, not dental school.