Marketing

How the phone can make or break your marketing efforts [VIDEO]When it comes to improving marketing for your dental practice, the office phone may be the last place you think to start. But if you want to grow your practice, it may be the hidden key to success.
6 non-negotiable pieces every dental marketing campaign should have
How one top DSO turns phone calls into patientsThe phone is often the first point of contact between your practices and potential patients. Learning to “own the phone” can make a drastic difference in the success of your business.
How to better engage with patients on social media [VIDEO]Rachel Mele describes herself as an Internet and social media junkie … and she doesn’t believe she is that different than many of the people who sit in your chair on a daily basis.
3 tips to get patients back in the office Every practice has those patients who need a little extra prodding to schedule visits on a regular basis.
9 steps to effectively advertise new services for a higher profit [VIDEO]Let's say you've decided recently to offer a new service to your patients. Maybe you are offering E4D CAD/CAM technology that you are excited about; however, your patients don’t even know you have this slick new CAD/CAM unit.
4 steps to handling negative online reviews and posts [VIDEO]You may have been reluctant to enter the social media world because you’re worried someone may post something negative about you. Or maybe there is that one bad review on a website that you cringe at the thought of. 
How to harness the power of relationship building for dental practice success [VIDEO]Building relationships of trust and value is something we all work to do each and every day. It is through these actions that our relationships become stronger, deeper and allow both parties to achieve greater success. 
How to use Google+ effectively in your dental practiceYou have probably heard a lot about the importance of being found on Google as a dentist. With more and more people relying on search engines to find dentists in their area, becoming at least somewhat familiar with how to use Google products is a necessity for dentists today.
5 ways to boost the whitening portion of your dental practice