Marketing

5 tips for successful e-newsletters [VIDEO]Follow these newsletter goals and you will be on your way to positively communicating with your patients, and better yet ... increasing your bottom line.
5 reasons you should get on social media1. Your clients are into social media More dentists are turning to social media to promote their practices, and it’s a great tool for labs as well. Tweet about specials your lab is offering.
Top 5 reasons dentists should get socialAre you using social media to promote your dental practice? If not, here are 5 reasons you should be.
E-Newsletters: Reach your patients wherever they are [VIDEO]Increase your bottom line with these e-newsletter tips and tricks in this week’s Morning Huddle video.
Dental office advertisingPicture this: A poster featuring a boy in old-fashioned short pants and with a bandaged face scrawling “Liar” in chalk on the wall of a dental office with a sign that reads “Painless Dentist.”
The secret answers to better telephone skillsAll your marketing dollars go to waste if your secretary isn’t well-trained to handle new patient phone calls. You may invest thousands in direct mail, website upgrades or tens of thousands in television commercials because you need new patients.
Want to improve case acceptance?Think like an advertiser. Incorporating these three common advertising themes into your treatment presentations can help get your patients to ‘yes.’
Want to increase your net? Cast a broader one!As the distinction between oral and overall health continues to blur, the opportunity to develop patient referral sources from both within and outside of dentistry continues to expand. Referrals from health professionals outside dentistry
Effective Practice Marketing in the 24-7 Digital Age DentistryThe new paradigm introduced by the Internet has drastically and fundamentally changed how consumers seek, evaluate and communicate with service providers. Google, Bing and Yelp have replaced the Yellow Pages as the lead sources of information. Word-of-mouth and referrals have transformed from neighborly conversations to Web communications through social media channels such as blogs, Facebook and YouTube. These changes have impacted all industries and dentistry isn’t immune to these transitions.
Marketing your CAD/CAM systemFrequently, I find I have to convince dentists that their technology plays an important role in their practice marketing. The fact is, technology has huge marketing implications—especially for dentists who have added CAD/CAM technology, such as CEREC® or E4D, to their practice. While these types of devices are on the high end of equipment expenditure, they are also on the high end of consumer appeal. Quite simply, patients are eager to find ways to spend less time in the dentist’s office.