Marketing

How to use Google+ effectively in your dental practiceYou have probably heard a lot about the importance of being found on Google as a dentist. With more and more people relying on search engines to find dentists in their area, becoming at least somewhat familiar with how to use Google products is a necessity for dentists today.
5 ways to boost the whitening portion of your dental practice
5 tips for successful e-newsletters [VIDEO]Follow these newsletter goals and you will be on your way to positively communicating with your patients, and better yet ... increasing your bottom line.
5 reasons you should get on social media1. Your clients are into social media More dentists are turning to social media to promote their practices, and it’s a great tool for labs as well. Tweet about specials your lab is offering.
Top 5 reasons dentists should get socialAre you using social media to promote your dental practice? If not, here are 5 reasons you should be.
E-Newsletters: Reach your patients wherever they are [VIDEO]Increase your bottom line with these e-newsletter tips and tricks in this week’s Morning Huddle video.
Dental office advertisingPicture this: A poster featuring a boy in old-fashioned short pants and with a bandaged face scrawling “Liar” in chalk on the wall of a dental office with a sign that reads “Painless Dentist.”
The secret answers to better telephone skillsAll your marketing dollars go to waste if your secretary isn’t well-trained to handle new patient phone calls. You may invest thousands in direct mail, website upgrades or tens of thousands in television commercials because you need new patients.
Want to improve case acceptance?Think like an advertiser. Incorporating these three common advertising themes into your treatment presentations can help get your patients to ‘yes.’
Want to increase your net? Cast a broader one!As the distinction between oral and overall health continues to blur, the opportunity to develop patient referral sources from both within and outside of dentistry continues to expand. Referrals from health professionals outside dentistry