For more than 50 years dental laboratories have worked hard to differentiate their individual laboratory from the masses. In the early 1960s porcelain fused to metal restorations were just beginning to “come of age” and a few smart dental laboratories took advantage of this new technique to try to stand out from the crowd. There have been other techniques, materials and product/service innovations that laboratories have used over the years to try and gain a competitive advantage in an industry where everyone offers the same types of products and services.
Has this ever happened to you? The other day I was watching TV and eating some pistachios, and before I knew it, I had eaten nearly half the bag. I realized that if I didn’t stop I might not be hungry for dinner, so I decided to have one last nut. I fished one out, cracked the shell, bit down and immediately my mouth was filled with a harsh, bitter flavor. I realized the nut I had grabbed was burnt and overdone, and the taste was so bad I had to run to the kitchen just to rinse my mouth. After that, I didn’t even want to look at the bag of pistachios.
I use E-volution to denote the Electronic Revolution sweeping over us. One area where growth and change are particularly great is the relatively new phenomenon called Online Reputation Management (ORM), which, according to Wikipedia (as of 1/2010) is: The practice of consistent research and analysis of one’s personal or professional business or industry reputation, as represented by the content across all types of online media.
No self respecting discussion about communicating with patients of record would be complete without including social networking. Here are a few statistical tidbits, according to Socialnomics’ "Social media (is not) a fad: It is the biggest shift since the Industrial Revolution.":
There are two benefits your practice realizes from getting its patients to submit posts to customer review sites* and your social media. First, people increasingly depend upon service review sites in forming their opinions about a product or service, which in turn, predisposes them to making their product or service selection.
If someone were to tell you they knew about a powerful practice building tool that involves no selling, costs little (or nothing) to implement, enhances patient loyalty, encourages referrals, attracts new patients, builds team morale, makes a positive difference for those in need, is repeatable, and lots of fun, would you want to learn more?
Online marketing is becoming essential for many small businesses. Patients increasingly turn to the Internet to seek and connect with service providers. The dental market has gone digital, with leading practices developing a Web presence via websites and social media initiatives. This shift has made the Internet a more crowded and competitive space for practices. Increasingly dentists and specialists are implementing sophisticated online promotion advertising to fortify their search engine visibility.
For those Baby Boomers (and older) the term is largely pejorative, owing to its association with those who aided the Axis Powers during World War II. But there is another side to the collaboration coin. It is synonymous with team work.