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    6 signs marketing your dental practice could be a waste of your time

    The key practice management areas to focus on before spending those hard-earned marketing dollars.

     

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    3. Scheduling issues

    Keeping the front desk in mind, another common, yet often overlooked, struggle comes in the form of new patient scheduling. New patients, particularly those who come from external marketing, often have a sense of urgency – after all, they chose today (of all days) to call a dentist. Plus, they don’t (yet) possess any feelings of loyalty toward your practice, so they’re often simply looking for the dentist who can get them in as quickly as possible.

    Trending article: How to fix your scheduling problems in one day

    With this in mind, the front desk should endeavor to offer the option for a new patient appointment to each caller within one to three days. While not all new patients will want to come in within that short of a timeframe, the likelihood that a patient will a) accept the appointment and b) actually show up increases dramatically when the appointment is as close to the time of the initial call as possible. 

    Otherwise, prospective patients with a sense of urgency may be more likely to move on to the next dentist listing they see on Google or Yelp! sending all of the money and effort put into external marketing – and getting that patient to call the practice in the first place – down the drain.

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    Naomi Cooper
    Naomi Cooper is President of Minoa Marketing and CEO and CEO and co-founder of Doctor Distillery. Naomi is a respected dental marketing ...

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