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    The importance of patient acquisition in a competitive market

    Knowing your patient numbers and how they chalk up to national averages can help determine a practice's financial health.

    Maintaining a current patient base and bringing in new patients requires careful attention to patient care, communication and retention. Many dentists find themselves competing with other practices for a limited pool of patients in a certain geographical area.

    With little to no cost for switching, patients are often quick to change dentists due to convenience, or financial or personal factors, even when they are being provided exceptional oral healthcare. As attracting new patients and keeping the current active patient base robust is imperative for the financial health of the practice, dentists need to know their patient numbers and how those numbers compare to national averages.

    More from the author: 5 ways to manage seasonality trends in your practice

    Sikka Software collects data from thousands of opt-in dental practices across the nation. The data is HIPAA and HITECH compliant and is free of any patient or practice identifying information. Data is collected to with the goal of providing the dental industry and practitioners the information required to benchmark practice performance and plan for managing patient flow and growth. More information can be found here.

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    Alitta Boechler, AuD, MBA
    Alitta Boechler is a marketing manager at Sikka Software. She holds a Doctorate of Audiology from the University of Iowa and an MBA from ...

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